Erica Perez

Erica Perez is an accomplished marketing professional with extensive experience in marketing operations and demand generation. Currently serving as the Global Marketing Operations Manager at BASF since March 2025, Erica previously held various roles at AlphaSights, including Senior Manager of Marketing Operations, where notable achievements included leading HubSpot implementation and driving significant increases in customer engagement and CRM platform adoption. Erica’s earlier career at Dow Jones involved roles such as Channel Coordinator and Customer Service Team Leader, where campaign performance was enhanced and team efficiencies improved. Erica began their career with internships at organizations like Pizazz Promotions and The Goldstein Group, contributing to diverse marketing projects. Erica holds a Bachelor's degree in Business Administration with a focus on Marketing from William Paterson University of New Jersey.