Geoffrey GUSTIN

Geoffrey Gustin is the Head of Global Commercial Center at BASF Coatings France, overseeing commercial activities with Stellantis/Renault and managing the INEOS Automotive account. With over a decade of experience in global business development and key account management, Geoffrey has a proven track record in sales and new business development across competitive sectors including automotive coatings, building materials, and minerals. Geoffrey began their career at Inter-Beton NV and later worked at Carmeuse s.a., where they managed projects focused on market and product expansion. They have held various roles at BASF since 2020, advancing from Regional Sales Manager to their current position, following a successful academic journey that culminated in a Master’s degree in General Management from HEC Liège.