Greg Heikes is a leader in market research and business intelligence, focused on driving innovation in agriculture and advocating for global food security. Greg has extensive experience in research and strategic foresight across various organizations, including roles at Bayer Crop Science, John Deere, and Zimmer Biomet. Currently, they serve as the Global Lead for Market, Customer & Competitive Insights at BASF while also being a member of the Board of Advisors for the BASF Global Smallholder Farmer Initiative. Greg holds a Master of Science in Agricultural Economics from Michigan State University and a Bachelor of Arts in Biology and Chemistry from Bethany College.
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