Hartmut Hasse

Hartmut Hasse serves as the Director of Marketing Excellence and the Marketing & Sales Academy at BASF since September 1995, where responsibilities include the development and global rollout of innovative marketing concepts and tools, as well as overseeing the operation of the BASF Marketing & Sales Academy. Previous roles at BASF include Senior Project Manager Marketing Excellence, Director Global Marketing Plastic Additives, and Director Business Management Textile Chemicals Asia Pacific, among others, focusing on strategic development, market intelligence, and innovation processes in various chemical sectors. Hartmut Hasse began a career in academia at the University of Mannheim as an Assistant Lecturer and Consultant, contributing to marketing research and seminars before obtaining advanced degrees in Business Administration from the same institution.