Jim Peterson

Jim Peterson is a marketing and sales professional with over twenty years of experience in business management, specializing in account and market strategy development. They have held various managerial roles at BASF, including General Manager of Temperature Sensing, and previously served as Marketing Manager and Business Manager for different business segments. Jim has a robust international background, having lived and worked in Germany, and they possess expertise in competitive analysis, market research, and contract negotiations. They earned a Bachelor’s degree in Economics and Spanish, as well as an MBA in Marketing and Finance from the University of Minnesota.