Kateryna Demydas

Kateryna Demydas has extensive experience in marketing and product management across various roles in the agricultural solutions sector. Starting as a Marketing and Consumer Science intern at Symrise, Kateryna contributed to market research and consumer trends analysis. At BASF, responsibilities expanded from Marketing Product Manager to Team Leader Product Management, focusing on developing promotional strategies, managing budgets and product portfolios, and identifying new business opportunities. As Head of Marketing Management for Agricultural Solutions in Poland and later overseeing Product Management for Europe, Africa, the Middle East, and Central Asia, Kateryna has shaped country strategies, managed product life cycles, and aligned marketing initiatives with market trends. Academic qualifications include an MBA in International Trade from Hochschule Anhalt and an MS in Economy of Enterprise from the National Agricultural University of Ukraine.