Keren Bar Tzion

Keren Bar Tzion is the Country Sales Manager at BASF Israel, bringing extensive experience in sales leadership across the chemical, life sciences, and industrial sectors. Keren's background includes a role as Business Development Manager at Ciba, where they developed and implemented marketing strategies for new business segments. Prior to joining BASF, Keren served as Head of Sales at WRL/BASF and worked as a Sales Manager and Procurement Life Science at Eisenberg Bros Ltd. Keren holds a B.Sc. from Jerusalem University College and completed a Business/Commerce Director program at Hamil.