Lars Nigge

Lars Nigge is a Global Key Account Manager for Mercedes-Benz Group, Truck & Bus, where they manage the account team at BASF Coatings, focusing on customer strategy and contract negotiations. Previously, Lars held various roles at BASF, including Global Strategic Marketing Manager for Seed Treatments and Regional Senior Marketing Manager for Crop Protection in Asia Pacific. Lars obtained a Master of Science in Business from the University of Applied Sciences in Ludwigshafen, Germany, and completed an apprenticeship in business administration with BASF SE. Their career reflects extensive experience in procurement, marketing, and strategic management across multiple sectors.