Lisa Dietrich

Lisa Dietrich is an experienced professional in digital transformation and marketing, currently serving as Staff to the SVP Digitalization of Workspace & Infrastructure and Senior Digital Transformation Manager at BASF since January 2018. In addition, Lisa has been an Academic Teacher in CRM at HTW des Saarlandes since March 2021. Previous roles include Senior Product Manager CRM at Verivox GmbH and Group E-Commerce Manager at Euroflorist, along with managerial positions in online marketing at BASF and Villeroy & Boch. Lisa Freynick's early career included a marketing consultancy and academic roles in E-Business and Online Marketing. Lisa holds a Diplom in Marketing from Hochschule für Technik und Wirtschaft des Saarlandes Saarbrücken, earned between 2004 and 2008.