Luke Lathan

Director Global Crop System Wheat

Luke Lathan, MBA, has extensive experience in the agricultural sector, particularly in strategic marketing and sales management. At Syngenta from 2009 to 2010, Luke served as AgriEdge Program Representative, achieving a 70% increase in AgriEdge enrollment and a 40% sales increase, while maintaining a 95% customer retention rate. Luke held various roles at Syngenta, including Retail Sales Representative and Developmental Sales Representative, where significant sales growth and strategic relationship management were demonstrated. In 2024, Luke joined BASF as Director of Global Crop System Wheat, leading the global strategy for multiple crop systems, in addition to positions such as Senior Global Marketing Manager overseeing a $1B portfolio. Academic credentials include an MBA from Washington State University and a degree in Agriculture Business Management from North Carolina State University.

Location

Edingen, Germany

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