Mayla Takahashi

Mayla Takahashi is currently the Head of Customer Experience for Latin America at BASF, where they manage customer experience initiatives and governance across multiple fronts. With over 14 years of diverse experience in trade marketing, communications, and commercial strategy across various sectors, Mayla has held roles such as Head of Consumer Experience & Loyalty at ZEISS Vision Care and Strategy Manager at CNH Industrial. Mayla's educational background includes a Master in Consumer Behaviour from ESPM and an Advanced Certificate for Executives from MIT. Throughout their career, Mayla has demonstrated a commitment to human-centered strategy and has engaged with stakeholders across Latin America.