Megan Gaddis serves as the eCommerce and UX Manager at BASF since July 2022, bringing extensive experience from a 20-year tenure at Nissan Motor Corporation. During this time, Megan held various managerial roles, including Aftersales e-Commerce Manager, where oversight of the Nissan and INFINITI Parts & Accessories e-Commerce programs included a comprehensive site overhaul. As Aftersales Digital Marketing Manager, management of a team focused on enhancing digital technology adoption among dealers contributed to increased profitability and efficiency. Additional roles involved leading operations for Vehicle Connected Services, analyzing data for product improvement, and managing consumer experience initiatives. Megan holds a Bachelor of Business Administration (B.B.A.) in Marketing from Belmont University.
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