Melissa Guarnieri has a strong background in marketing and communications, with experience spanning over two decades. Melissa began as an Analista de Marketing at Suvinil from June 2000 to July 2005 before moving to BASF in December 2008, where Melissa currently holds the position of Coordenadora. In this role, Melissa is responsible for designing and implementing agro services strategies, which include segmentation, research, technical modeling, business rules, revenue generation, and the creation of communication and incentive plans for end audiences. Additionally, Melissa oversees the implementation and management of outsourced Call Center operations. Melissa holds a specialization in Marketing and Communication from Fundação Dom Cabral and Universidade de São Paulo, completed between 2008 and 2010.
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