Michael Shiffer, MBA, is an accomplished Sales Operations leader currently serving as the Sales Operations, Data and Analytics Manager at BASF. With a proven track record in sales analytics and business strategy, they have successfully implemented process improvements and enhanced customer satisfaction throughout their career. Previously, at Starwood Hotels, Michael managed global sales operations, significantly reducing RFP errors and improving efficiency. Michael holds an MBA from the University of North Carolina at Chapel Hill and a Bachelor of Arts in Political Science from SUNY Geneseo.
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