Michael Wiborg

Michael Wiborg is the Regional Head of Marketing and Sustainability at BASF, where they have led multi-country marketing teams across the Nordics, UK, and Poland since 2015. In their role, Michael drives digital strategy, product management, and sustainability initiatives, aligning strategies across regional functions. Prior to this, they served as the Nordic Product Manager and Nordic Head of Marketing at BASF Coatings Services AB, managing product portfolios and directing marketing strategies for global brands. Michael holds an Academy Economist degree in Marketing and International Trade from Svendborg Business College, along with a diploma in Integrated Marketing and Communication.