Omán Lira is a chemical engineering graduate from Universidad Nacional Autónoma de México, with extensive experience in marketing and sales within the chemical and polymer industries. Beginning as a marketing and sales intern at DuPont, Omán conducted market research on specialty polymers and consumer behavior in the Andean region. At BASF, Omán progressed through roles as a marketing specialist, trainee, and analyst, focusing on market studies, customer identification, and pricing strategies, achieving significant improvements in pricing KPIs. Currently serving as a technical sales representative for adhesives and paper coatings, Omán manages commercial activities for regional and global accounts while identifying growth opportunities and fostering customer relationships. Omán's early experience also includes assisting in project engineering at Pemex-Refining, providing procurement support and developing testing manuals for compliance.
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