Paul Li is a dynamic and seasoned Senior Manager in Sales and Account Management at BASF Refinish Coatings Asia Pacific. Paul has extensive experience in the automotive industry, having previously served as a Senior Sales Manager, Business Development Manager, and Key Account Manager. With a strong focus on strategic thinking, business development, and customer relationship management, Paul has excelled in distributor and channel management across China and the Asia Region. Their leadership capabilities are highlighted by a commitment to achieving both short-term results and long-term successes.
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