Sofia Kandraski

Sofia Kandraski is a seasoned marketing professional with extensive experience in the coatings industry, currently serving as the Marketing & Strategy Manager for Refinish Latin America at BASF since September 2020. In this role, Sofia is responsible for long-term business growth strategies, trade marketing, and digital marketing, as well as managing pricing, product portfolios, and collaboration across various departments and countries. Previous positions include Marketing Manager for Refinish Latin America at BASF and Marketing and Communications Leader for South Cone at Axalta Coating Systems. Sofia's educational background includes a Licenciatura in Comercialización from UADE and an Executive MBA from Universidad de 'San Andrés', along with several specialized marketing certifications.