Thomas Lueb is the Senior Vice President of Corporate Economic Evaluations at BASF, having held various roles within the company since 2000. They began as a Global Product Manager Services at BASF Coatings GmbH and advanced through positions such as Head of Marketing Europe and VP of Global Controlling & IT for the Monomers Division. Thomas earned a PhD in Economics from Westfälische Wilhelms-Universität Münster, where they also served as a Research Associate from 1995 to 1999. Their expertise encompasses marketing strategies, business model development, and change management.
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