Tomas Juan Eiras

Tomas Juan Eiras is currently the Head of Digital Excellence for BASF Agricultural Solutions in the Latin America Pacific region, where they lead the development and roll-out of a digital agriculture strategy. With over 13 years of international experience, they have held various roles at BASF, including Innovation Consultant and Senior Market Access & Omnichannel Analyst. Prior to their current position, Tomas worked at American Express as a CFN Customer Care Professional and was involved as a Judge for Start-Up Chile's acceleration programs. They hold a Bachelor's degree in Social Communication from Universidad del Salvador and are an MBA candidate focusing on digitalization, innovation, marketing, and communication.