William Bierie is the Global Head of Applications and North America Technology Leader at BASF Refinish, where they lead a team focused on automotive coatings. From 2020 to 2024, they managed the Technical Application, Training, and Customer Service groups for BASF Refinish Coatings North America. Prior to this, Bierie served as the Technical Solutions Manager at BASF and worked on various engineering projects as an Engineering Co-Op at DeVilbiss Automotive Refinishing. Bierie attended the University of Toledo from 2009 to 2012.
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