Yassmina B. is an experienced HR professional currently serving as the HR Business Partner for the Country Cluster NWA at BASF, where they strengthen and implement HR processes while attracting talent to align with company strategies. Previously, Yassmina held various HR roles, including Human Resources Manager at Majorel Africa and Hilti Maroc, where they focused on employee engagement, recruitment, and performance management. Yassmina began their career as the Responsable Show Room at Stokvis Nord Afrique from 2008 to 2013, and they have consistently demonstrated a commitment to fostering inclusive workplace cultures. They are currently pursuing further education at Groupe ISCAE from 2024 to 2026.
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