Yuki Xu is a Consumer Insight & Sensory Evaluation Manager with extensive experience in consumer research and product evaluation. They have held notable positions at companies such as TNS, Johnson & Johnson (China), and Shanghai Jahwa United Co. Ltd, where they led teams to explore consumer insights and optimize product development. Currently, Yuki works as a Scientist at BASF, focusing on product performance evaluation and digitalization initiatives. They studied computer science as an exchange student at Bielefeld University in Germany from 2007 to 2008.
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