At Bash, we believe in the transformative power of bringing people together, while building tech-powered solutions to create communities that prosper. Join us as we embark on the journey to grow South Africa’s largest omni-channel fashion and lifestyle shopping platform. 

We started in April 2021 as a digital lab within the largest retailer in South Africa. Leveraging TFG’s assets means that we are forever evolving and able to bring our brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech. 

Retail

Bash

Bash's headquarters in Cape Town, South Africa

Luke Jedeikin

Nicole Snyman Ca

Greg Walsh

Melanie van der Merwe

Bradley Whittington

Jessica Rohman

Melody Deas

The Software Development team at Bash is responsible for designing, building, and maintaining the technological infrastructure of South Africa’s largest omni-channel fashion and lifestyle shopping platform. Comprising a diverse group of engineers, they collaborate to create seamless user experiences, develop innovative features, and ensure the platform's performance and scalability to meet the evolving needs of the community. Their focus on leveraging cutting-edge technology drives the company’s mission of fostering connectivity and prosperity in the retail space.

Software Development

The Product Management & Design team at Bash is dedicated to creating seamless and innovative experiences across our omni-channel fashion and lifestyle shopping platform. By collaborating closely with UX designers, product managers, and creative directors, the team focuses on enhancing user engagement, optimizing product catalogs and post-purchase experiences, and driving strategic initiatives in identity and payments. This cross-functional group ensures that Bash not only meets customer needs but also empowers the community by building a vibrant and user-centric shopping experience.

Product Management & Design

The Creative Services team at Bash is responsible for curating and amplifying the brand’s visual identity across all channels. With a blend of photography, design, and user experience expertise, the team collaborates to produce compelling marketing materials and engaging online experiences that resonate with the community. Their innovative approach ensures that Bash remains at the forefront of the fashion and lifestyle sector, effectively connecting with and inspiring customers.

Creative Services

The Marketing & Communications team at Bash is driven to enhance brand visibility and engagement across multiple channels. They focus on crafting compelling campaigns, optimizing digital strategies, and creating engaging content that resonates with diverse audiences. By leveraging data and creative storytelling, the team plays a pivotal role in promoting Bash’s mission of building connected communities through a vibrant shopping experience.

Marketing & Communications

The Operations and Logistics team at Bash plays a critical role in ensuring efficient supply chain management and seamless fulfillment processes. They coordinate the movement of products from suppliers to customers, optimizing last-mile delivery and enhancing overall operational efficiency. This team also focuses on integrating technology into logistics strategies to support Bash's mission of building a leading omni-channel fashion and lifestyle shopping platform in South Africa.

Operations and Logistics

The Data and Analytics team at Bash plays a pivotal role in transforming raw data into actionable insights to drive strategic decisions and enhance customer experiences. Comprising skilled analytics engineers and a team lead, they focus on developing robust analytics frameworks and efficient data integration processes, enabling the company to better understand consumer behavior and optimize operations within South Africa's largest omni-channel fashion and lifestyle platform. Through data-driven insights, the team empowers Bash to innovate and remain competitive in the retail landscape.

Bash

Org chart

Teams

Software Development

Product Management & Design

Creative Services

Marketing & Communications

Operations and Logistics

Data and Analytics

Offices

Bash

Org chart

Teams

Software Development

Product Management & Design

Creative Services

Marketing & Communications

Operations and Logistics

Data and Analytics

Offices

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