Elissa D.

Strategy Director at BASIC Agency

Elissa D. has a diverse work experience in the field of strategy and media planning. Elissa currently serves as a Strategy Director at BASIC/DEPT™, a position they have held since September 2021. Prior to that, they worked at RAIN for six years, starting as an Assistant Digital Media Planner at Mullen in 2012 before moving into roles such as Engagement Strategist and Senior Strategist. At RAIN, Elissa led strategic discovery, planning, and execution of brand initiatives, including in-depth research, audience and business analysis, and brand planning and strategy. Elissa also served as the primary liaison between clients and internal teams and oversaw projects from start to finish. Before joining RAIN, Elissa worked as a Connections Associate at Spark Foundry (formerly MediaVest), where they developed media plans for AstraZeneca and Bristol-Myers Squibb Type II Diabetes portfolios. Elissa's work experience highlights their expertise in strategy development, digital media planning, and client management.

Elissa D. attended Boston University College of Communication from 2008 to 2012, where they obtained a Bachelor of Science (BS) degree with a major in Advertising.

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Timeline

  • Strategy Director

    September, 2021 - present