Marcel Boots

Marcel Boots is a seasoned professional with extensive experience in the fitness and sports industries. Currently serving as a strategic advisor to the board and in various key executive roles at Basic-Fit since February 2016, Marcel has played a significant role in the company's growth as a European market leader in fitness. Previously, Marcel founded Sport & Health Strategy Consultants in July 2011, providing strategic consultancy in the sport and health sectors. Other notable positions include co-founder and CEO of Sporttegoed.nl, Managing Director at Technogym, and European Managing Director at K-SWISS EUROPE. Marcel's educational background includes an MBA from Newport Cal.State University and several executive education programs at prestigious institutions such as MIT Sloan School of Management, Nyenrode Business University, IMD, and London Business School.