Lisa Doiron

Vice President, Global Brand Marketing at Basic Fun!

Lisa Doiron has a diverse work experience spanning multiple industries. Lisa currently holds the position of Vice President, Global Brand Marketing at Basic Fun! since December 2022. Prior to this role, they served as the Senior Director of Brand Marketing at the same company from November 2019 to December 2022.

Before joining Basic Fun!, Lisa founded and worked as a Professional Life Coach at The Life Achievement Institute starting from August 2016.

From 2011 to 2019, Lisa worked at Hasbro, where they held various marketing roles including Marketing Manager, U.S. Division and Manager, Customer Strategic Marketing.

Lisa's earlier experience includes roles at Swarovski North America as the Swarovski Crystal Society Marketing Manager and Crystal Living Product Category Manager. Lisa also held the position of Senior Marketing Product Manager at Little Kids Inc.

Lisa started their career at Clear Channel Outdoor Global as an Account Manager/Sales Events Coordinator. Lisa worked in this role from June 2003 to August 2006.

Lisa Doiron received their Bachelor of Business Administration (B.B.A.) degree in Marketing from the Isenberg School of Management, UMass Amherst in 2001. Lisa then pursued their M.B.A. degree in Marketing from the Bentley University - McCallum Graduate School of Business, graduating in 2008. In 2010-2011, Lisa acquired a Certified Professional Life Coach certificate from the Institute for Professional Excellence in Coaching.

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