Lynne Swatton-Reed

Lynne Swatton-Reed is an experienced sales professional with a robust background in the toy and educational product industries. Currently serving as General Sales Manager at Basic Fun! since January 2019, Lynne has held various leadership roles including Head of Educational Sales at K'NEX L.P.G. from January 2016 to January 2019 and Sales Manager at Linsar UK Ltd from February 2010 to January 2016. Lynne's extensive tenure at Hasbro spanned from February 2002 to January 2010, during which multiple positions were held, including General Sales Manager for toy retailers. Prior roles also include Sales Director at Lexibook and National Account Manager at Mattel, Inc. Lynne's foundational education includes studies at Central College, Liverpool, and Notre Dame High School, Woolton, Liverpool.