Pasquale Passaro

Pasquale Passaro is an experienced e-commerce and digital marketing leader, currently serving as Head of Ecommerce at BasicNet SpA since January 2025, with a focus on strategic development and operational management of e-commerce and marketplace channels. Prior to this role, Pasquale held the position of Head of Omnichannel & CRM at Sergio Rossi from September 2022 to January 2025, where responsibilities included the implementation of innovative omnichannel strategies to optimize key performance indicators and enhance customer loyalty. Pasquale also served as Global Ecommerce and Performance Marketing Manager at Diadora from April 2015 to September 2022, leading digital channel strategy with an emphasis on customer-centric approaches. Earlier career roles include E-commerce Senior Store Manager at Develon Digital, Web & eCommerce Manager at Cisalfa Sport spa, and E-commerce Sales Manager at Unieuro - SGM Distribuzione. An educational background includes a degree in Ingegneria Gestionale from Politecnico di Milano and a technical diploma in Informatics from Istituto Tecnico Statale “ISII G.Marconi“ in Piacenza.