Dan Coombes

Dan Coombes is a seasoned professional with extensive experience in activation, strategy, and innovation within the marketing and research sectors. Currently serving as Head of Activation and Head of Qual for the UK at Basis since July 2014, Dan has contributed to multiple award-winning projects, including AURA Agency of the Year accolades in 2020 and 2021. Prior to Basis, Dan held the position of Senior Innovation Consultant at Promise Corporation, where innovative concepts for major brands were developed. Earlier career roles include Senior Strategy & Insight Analyst at the Central Office of Information and Account Director at Millward Brown Precis, where strategic insights for high-profile clients were provided. Dan holds a Professional Diploma from the Chartered Institute of Marketing and a BA (Hons) in History from the University of Nottingham.