Will Cooper

Will Cooper is the Vice President of Strategy at Basis. Prior to this role, Will held various positions at Black Swan Data, including Solutions Strategist, Director of Insights Americas, and Senior Consultant - Insight & Innovation. Before joining Black Swan Data, Will worked at Kantar in different roles such as Kantar Accelerator and Senior Research Executive. Will holds a Master's Degree in Developmental Psychopathology from Durham University and a Bachelor of Science in Psychology from the same institution.