Tom Percival

Tom Percival is a senior market researcher and strategic consultant with over ten years of experience advising global corporate clients, particularly in B2B markets. Currently, Tom serves as the Managing Partner at Basis Global, leading its specialist B2B practice. Previously, Tom held various roles at B2B International, where significant achievements included doubling revenue and managing a team in London. Tom also has a strong academic background, holding a PhD in Geography from the University of Leeds. Additionally, Tom has consulted for organizations in Southeast Asia, contributing to impactful projects for both private and development sectors.