Allie Jovicic

Director Of Client Development at Basis Technologies

Allie (Alexandria) Jovicic has a diverse work experience spanning various roles and industries. Allie (Alexandria) started their career as a Marketing and Public Relations Intern at Kubichan Communications in 2007, where they contributed to the development of press kits and marketing campaigns.

In 2008, Allie moved on to work at The Queen Mary as a Marketing and Sales Coordinator. Allie (Alexandria) was responsible for producing a guest newsletter and assisting with copywriting and press releases. Allie (Alexandria) also managed collateral production and maintained the photo library.

Following their time at The Queen Mary, Allie joined News America Marketing in 2009. Allie (Alexandria) began as an Account Coordinator in the Client Development department and later progressed to become an Account Associate and then an Account Director. In these roles, they focused on developing client relationships and implementing digital marketing solutions. Allie (Alexandria) played a key role in transitioning traditional media to more digital-based strategies.

In 2015, Allie joined Basis Technologies as a Senior Agency Lead in Client Development. Allie (Alexandria) later became the Director of Client Development. Basis Technologies is a global provider of workflow automation and programmatic trading software for the marketing enterprise. Allie was responsible for consolidating digital operations and creating a centralized system of record for digital marketers.

Overall, Allie's work experience showcases their expertise in client development, marketing coordination, and digital transformation within the marketing industry.

Allie (Alexandria) Jovicic completed their Bachelor's degree in Communications and Political Science at UC San Diego from 2004 to 2008. Prior to that, they obtained their High School diploma from San Pedro High School from 2000 to 2004. In addition to their formal education, Allie also holds two additional certifications. Allie (Alexandria) obtained the Basis Certification for Sales from Centro in August 2020 and Strategic Thinking certification from LinkedIn in 2023.

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Previous companies

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Timeline

  • Director Of Client Development

    March, 2022 - present

  • Senior Agency Lead, Client Development

    May, 2015