Christina Hatfield

Christina Hatfield's work experience includes a role as the VP of Client Analytics at Basis Technologies, where they are currently employed. In this role, they serve as the day-to-day contact for all Data & Analytics requests from key accounts, works with internal teams and clients to align objectives and key performance indicators (KPIs), and provides recommendations for campaign optimization while monitoring campaign performance and client retention. Prior to their current role, they worked as the Director of Client Analytics at Basis Technologies, where they were responsible for developing and managing a team of analysts and serving as the day-to-day contact for Data & Analytics requests. Before joining Basis Technologies, Christina worked at Centro as a Manager of Performance Analytics, a Senior Performance Analyst, and a Performance Analyst. In these roles, they provided guidance and education on KPIs, tools, and methodologies, aligned campaign objectives and KPIs, developed performance measurement plans, and delivered insightful and actionable reports on campaign performance. Christina also has experience as a Digital Media Specialist at PIN Business Network, where they developed and activated digital campaign strategies, and as a Web Shop Manager and Marketing Intern at phil&teds, where they were responsible for driving online sales, optimizing website content, and conducting market and consumer research. Their work experience spans from 2013 to the present.

Christina Hatfield attended Colorado State University from 2010 to 2013 and obtained a Bachelor of Science (BS) degree in Marketing. In addition to their degree, they have several certifications including Google AdWords Search Advertising (obtained in May 2017) and Online Marketing Fundamentals (obtained in September 2016) from Lynda.com. Christina also holds various Google AdWords certifications in video advertising, display advertising, mobile advertising, and shopping advertising, all obtained in 2016. Additionally, they have achieved fluency in Spanish at an elementary and intermediate level through the Duolingo language learning platform, estimated to have been completed in 2016.