Colleen F.

Colleen F. has a diverse work experience in the field of social media and digital marketing. Colleen currently holds the position of Group Vice President at Basis Technologies, leading their Social Media Solutions team. Prior to this, Colleen worked at Basis Technologies as the Group Vice President of Paid Social and as a Senior Director of Paid Social.

Before joining Basis Technologies, Colleen was a Paid Social Marketing Manager at Amazon, where they oversaw the development and optimization of paid social campaigns across various platforms. Colleen collaborated closely with internal teams to execute integrated creative ideas and presented regularly to senior leadership on key business metrics.

Colleen also has experience as a Paid Social Strategist at Centro, where they contributed to the strategic planning and execution of paid social initiatives. Prior to that, they worked as a Digital Marketing Specialist at Social Factor, where they focused on growing businesses and their online communities through various digital marketing strategies. Colleen also served as a Community Manager at Social Media Delivered, where they managed online communities for various clients.

Colleen F. has a Bachelor of Arts (B.A.) degree in Advertising/Public Relations from the University of Arkansas. In 2021, they also completed a Marketing Week Mini MBA with Mark Ritson. Colleen F. has obtained additional certifications including Affiliate and Partnerships Industry - Fundamentals and impact.com Product Training - Fundamentals from impact.com, The Formula for Success | Reddit Fundamentals Exam from Reddit, Inc., and a Twitter Flight School Video Badge from Twitter in March 2020.