Katie Elks

Katie Elks is a skilled marketing professional currently serving as a Product Marketing Manager at Basis Technologies since July 2023, where responsibilities include driving go-to-market strategies and crafting value-driven messaging for new features. Previously, Katie held roles at Acrolinx and Basis Technologies, where notable achievements include managing paid acquisition channels and optimizing campaign performance, yielding a 20% decrease in cost per acquisition and a significant increase in marketing qualified leads. With expertise in digital media and campaign management, Katie has successfully strategized and launched multi-channel campaigns across various industries, demonstrating a strong ability to collaborate with cross-functional teams and analyze performance for continuous improvement. Katie holds a Bachelor of Business Administration in Marketing from North Carolina State University and participated in the Honors Data Analytics Program, showcasing a strong foundation in marketing strategy and analytics.