Katie MacAdam

Katie MacAdam is an accomplished media professional with extensive experience in digital media planning and strategic communication. Currently serving as a Senior Integrated Media Planner at Basis Technologies, Katie specializes in developing and executing cross-channel digital media plans that drive revenue growth. Previous roles include Media Manager North America at GOT BAG, where significant achievements included creating high-performing social content, as well as positions at Habitat Creative and BRIDGE Healthcare Partners, focusing on social media management and market research. As a former Vice President of Membership and Programming for Delta Gamma, Katie demonstrated leadership in recruitment and event planning. Katie holds a Bachelor of Arts in Strategic Communication from the University of Denver.