Katie Risch

Katie leads Centro’s marketing, customer education, and sales engineering functions. With more than 15 years of experience in the digital marketing and advertising space, Katie was the third employee hired at Centro and has held various roles throughout her tenure. Most recently, as Executive Vice President of Customer Experience, Katie oversaw the organization’s customer success team and led the go to market strategy and implementation of Centro’s platform, Basis. Previously, Katie launched, built, and led various new business units and teams within the company, including Centro’s publisher solutions division and private ad exchange, overseeing everything from product development, to marketing, to sales for each. She began her career at Centro as a media planner and buyer, handling the digital media strategy and execution for multi-million dollar accounts including General Motors, Dell Computers, and Lionsgate. Katie got her start in print sales, as an advertising account executive for the Cincinnati Enquirer. She is originally from Milwaukee, and lives in Chicago. Katie holds a B.A. in English from Indiana University.