Kyle Mealey is an experienced digital marketing professional with a strong focus on paid media strategy and investment management. Currently serving as the Director of Search Media Investment at Basis Technologies, Kyle manages significant paid search media budgets for major clients across multiple platforms. Previously, as Senior Paid Media Strategist Team Lead at Mad Fish Digital, Kyle led a team responsible for optimizing campaigns for over 20 clients and successfully transitioned numerous clients to the GA4 platform. With a comprehensive background that includes roles in digital marketing coordination, customer service, and event management, Kyle possesses a diverse skill set and a master's degree in Marketing Intelligence from Towson University.
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