Makenna Smith

Makenna Smith is a Senior Business Analyst at Basis Technologies, where responsibilities include analyzing large datasets, conducting research to inform strategic decisions, and enhancing data management processes. Prior to this role, Makenna served as a Yield Manager and Yield Analyst at Ziff Media Group, focusing on advertising data analysis and media planning for over 70 advertisers. Makenna also gained experience as an Analyst for Finance and Business Operations at Prohaska Consulting, where process improvements and client value maximization were prioritized. Additionally, Makenna contributes as the Monthly Events Chair for Oklahoma Women in Technology (OKWIT) and has a strong educational background with a Bachelor's Degree in Computer Software Engineering and a Minor in Mathematics from Oklahoma City University.