Megan Balbach

Megan Balbach is a seasoned marketing professional with extensive experience in integrated marketing and event coordination. Currently serving as the Director of Integrated Marketing at Basis Technologies since March 2021, Megan develops and executes data-driven marketing strategies to enhance pipeline growth and brand positioning. Previously, Megan held various roles at Centro, including Manager of Integrated Marketing, where significant contributions included leading Account Based Marketing programs and overseeing multi-million dollar marketing budgets. Earlier experience at SmithBucklin involved managing successful events and improving attendee engagement. Megan began a career foundation with a B.S. in Tourism Management focused on event planning from Indiana University Bloomington.