Nick Fioretti

Nick Fioretti is an experienced digital marketing professional with a diverse background in brand leadership and performance marketing. Currently serving as the Brand Lead at Basis Technologies since July 2022, Nick is responsible for driving the brand's digital marketing growth through AdTech solutions, client collaboration on programmatic strategies, and educating clients on digital marketing trends. Prior to this role, Nick was the Associate Director of Performance Marketing at Adelante Shoe Co., where responsibilities included e-commerce strategy and marketing budget management. Nick's earlier experience includes serving as Senior Digital Marketing Manager and Digital Marketing Manager at MOO, where leadership involved overseeing North America marketing initiatives and building in-house teams. Additionally, Nick held various media planning roles at Havas Media Group, establishing integrated media strategies for notable clients. Nick Fioretti holds a BS in Business Administration and Finance from Saint Michael's College.