Sydney Warden

Sydney Warden is an experienced media professional with a strong background in digital media strategy and client services. Currently serving as the Director of Client and Media Services at Basis Technologies since August 2019, Sydney has excelled in driving business results through effective media strategies aligned with key performance indicators. Prior roles include Digital Media Strategist at Centro, where Sydney honed skills in optimizing site direct and programmatic media buys, and Media Planner at Southwest Media Group, focusing on traditional and digital media plans. A graduate of Kansas State University with a Bachelor of Science in Journalism and Mass Communication, Sydney is also noted for providing mentorship to junior team members and using various research tools to support media recommendations.