Travis Berman

Travis Berman serves as the Director of Client Analytics at Basis Technologies since August 2017, where responsibilities include overseeing team operations, setting goals, and managing client analytics for key accounts. Previously held roles include Senior Client Analyst and Performance Analyst, demonstrating expertise in developing performance measurement plans, optimization recommendations, and delivering insightful reports. Prior to Basis Technologies, Travis worked at IBM as a Watson Marketing Technology Advisor, contributing to a digital marketing strategy, and as a Digital Development Representative. Educational background includes a Bachelor of Business Administration in Marketing from Texas Tech University, obtained in 2015.