Yin Q.

Yin Q. is a seasoned UX researcher and industrial designer with extensive experience in leading user research initiatives and UX design strategies. Currently serving as a Senior UX Researcher at Basis Technologies since May 2022, Yin Q. employs diverse research methods to enhance programmatic workflows and DSP automation tools. Previous roles include UX Strategy Researcher at 3M, where Yin Q. aligned design strategies with business goals across multiple product lines, and Lead Industrial Designer, focusing on new platform development. Yin Q.'s background also includes industrial design positions at Belkin and Prince Lionheart, emphasizing product design and market analysis, along with a solid educational foundation in psychology and industrial design.