Peace Zigah is the Marketing Director for the Americas at Basis Technologies, where they lead strategic initiatives to drive pipeline growth and brand awareness. With 15 years of experience in B2B marketing and partnerships across various industries, Peace has a proven track record of using data-driven strategies to enhance marketing performance, notably achieving a 77% increase in conversions at Rogers Communications. They have also contributed significantly to the Loopio Trends Report, resulting in a 58% increase in pipeline growth. Beyond their role in marketing, Peace is a mentor with Monday Girl, dedicated to empowering the next generation of women in the field.
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