Annu Maijala

Annu Maijala currently serves as Senior Manager of GTM Strategy & Operations at Basware, a position held since September 2025. Prior to this role, Annu spent over eight years at RELEX Solutions, progressing from Marketing Manager to Head of Sales Operations, leading a global team and driving sales strategies and enablement initiatives. Key achievements include aligning onboarding processes with performance milestones, coordinating global sales events, and implementing tools to enhance sales effectiveness. Annu's earlier experience includes roles in business development, marketing internships, and sales support at companies such as Vainu.io, IBM Finland, and Telia Finland. Annu holds an M.Sc. and B.Sc. in Economics and Business Administration with a focus on Entrepreneurship from the Turku School of Economics.