Heather K. Smith Ma

Heather K. Smith MA, APR is a seasoned communications professional with extensive experience in elevating brand visibility within the technology sector. Currently serving as the Global Analyst Relations Director at Basware, Heather revitalizes analyst relations and plays a pivotal role in launching critical industry assessments, enhancing company valuation. Previous roles include Senior Director of Global Communications at Powerfleet, where strategic initiatives transformed the brand into a SaaS-centric leader, and Director of Global Communications at Körber Supply Chain, where Heather successfully consolidated multiple brands into a high-performing global team. With a rich background that includes significant achievements in media coverage and brand positioning, Heather’s expertise spans from B2B technology campaigns to nonprofit marketing initiatives. Educational qualifications include a Master of Arts in Public Relations from the University of Denver and a Bachelor of Arts in Mass Communications from Black Hills State University.