Bauerfeind bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm aus den Bereichen: Bandagen, Orthesen, medizinische Kompressionsstrümpfe und orthopädische Einlagen.

Medical Devices

Bauerfeind

Bauerfeind's headquarters in Zeulenroda-Triebes, Germany

Rainer Berthan

Katharina Heinrich

Eike Scheibenhofer

Thomas Wachsmuth

Katharina Dietrich

Nico Teutsch

Goetz Peter Bierlich

The Marketing and Product Management team at Bauerfeind is responsible for driving the strategic development and market positioning of the company's innovative medical solutions, including orthotic supports and compression stockings. This team collaborates closely on product lifecycle management, market research, and marketing campaigns, focusing on enhancing brand visibility and effectively reaching target audiences across various platforms. Through their efforts, they ensure that Bauerfeind remains a leader in the medical aid industry while addressing customer needs and fostering growth in both domestic and international markets.

Marketing and Product Management

The Marketing and Sales team at Bauerfeind is responsible for driving the growth of the company’s innovative medical aids through strategic marketing initiatives and sales efforts. This team engages with healthcare professionals and consumers to promote products such as bandages, orthoses, and compression stockings, while also managing international sales strategies and brand activation campaigns. Their collaborative approach ensures effective outreach and business development across various markets, enhancing brand visibility and customer engagement.

Marketing and Sales

The Leadership Team at Bauerfeind is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments to foster innovation in medical aids. They oversee key areas such as procurement, orthopedic training, technology development, and information management, driving initiatives that enhance product quality and customer satisfaction while maintaining a competitive edge in the healthcare market.

Leadership Team

The Finance and Accounting team at Bauerfeind is responsible for overseeing the company's financial health and ensuring accurate financial reporting. This includes managing budgets, financial analysis, compliance with tax regulations, and strategic portfolio management. The team plays a crucial role in supporting the company's growth by providing insights that inform decision-making and investment strategies in the medical aid sector.

Finance and Accounting

The Marketing and Product Management team at Bauerfeind is responsible for developing and executing strategies to promote the company's innovative medical aids, such as braces, orthoses, and compression stockings. This team collaborates on branding, digital marketing initiatives, and product management, ensuring that the offerings meet customer needs and align with market trends. Their objective is to enhance brand visibility and drive sales within the DACH region and beyond.

The Digital Marketing and Content Management team at Bauerfeind is responsible for creating and executing online marketing strategies to enhance brand visibility and drive product sales. This includes developing engaging content for digital campaigns, managing e-commerce platforms, and ensuring consistent corporate design across all marketing materials to effectively communicate the company's innovative medical solutions.

Bauerfeind

Org chart

Teams

Marketing and Product Management

Marketing and Sales

Leadership Team

Finance and Accounting

Marketing and Product Management

Digital Marketing and Content Management

Offices

Bauerfeind

Org chart

Teams

Marketing and Product Management

Marketing and Sales

Leadership Team

Finance and Accounting

Marketing and Product Management

Digital Marketing and Content Management

Offices

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