Bauerfeind bietet als innovativer Hersteller von medizinischen Hilfsmitteln ein umfassendes Versorgungsprogramm aus den Bereichen: Bandagen, Orthesen, medizinische Kompressionsstrümpfe und orthopädische Einlagen.

Medical Devices

Bauerfeind

Bauerfeind's headquarters in Zeulenroda-Triebes, Germany

Rainer Berthan

Katharina Dietrich

Stefan Böhme

Katharina Heinrich

Eike Scheibenhofer

Thomas Wachsmuth

Nico Teutsch

Goetz Peter Bierlich

The Marketing and Product Management team at Bauerfeind is responsible for driving the strategic development and market positioning of the company's innovative medical solutions, including orthotic supports and compression stockings. This team collaborates closely on product lifecycle management, market research, and marketing campaigns, focusing on enhancing brand visibility and effectively reaching target audiences across various platforms. Through their efforts, they ensure that Bauerfeind remains a leader in the medical aid industry while addressing customer needs and fostering growth in both domestic and international markets.

Marketing and Product Management

The Marketing and Sales team at Bauerfeind is responsible for driving the growth of the company’s innovative medical aids through strategic marketing initiatives and sales efforts. This team engages with healthcare professionals and consumers to promote products such as bandages, orthoses, and compression stockings, while also managing international sales strategies and brand activation campaigns. Their collaborative approach ensures effective outreach and business development across various markets, enhancing brand visibility and customer engagement.

Marketing and Sales

This department focuses on overseeing and directing sales strategies and operations.

Sales Management

This department oversees the development and strategic direction of medical products related to phlebology and lymphology.

Product Management

The Leadership Team at Bauerfeind is responsible for setting the strategic direction and vision of the company, ensuring alignment across all departments to foster innovation in medical aids. They oversee key areas such as procurement, orthopedic training, technology development, and information management, driving initiatives that enhance product quality and customer satisfaction while maintaining a competitive edge in the healthcare market.

Leadership Team

This department focuses on managing and driving sales initiatives specifically within the orthopaedic sector.

Bauerfeind

Org chart

Teams

Marketing and Product Management

Marketing and Sales

Sales Management

Product Management

Leadership Team

Orthopaedic Sales

Offices

Bauerfeind

Org chart

Teams

Marketing and Product Management

Marketing and Sales

Sales Management

Product Management

Leadership Team

Orthopaedic Sales

Offices

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