BAV Group
Raysa Figueroa is an experienced Executive Assistant currently serving at BAV Group since February 2019 and at Young & Rubicam Brands since September 2009. Prior to these roles, Raysa spent nearly two decades at Young & Rubicam, transitioning from a Traffic Scheduler, responsible for coordinating and expediting advertising placements across various media, to an Administrative Assistant. This extensive background in executive support and media coordination highlights Raysa's expertise in organizational and administrative functions within the advertising industry.
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BAV Group
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BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.